- By Samira Choudhary
Is there any future left for Adobe Flash Player in the modern world?
Google’s Chrome browser has announced it will block internet adverts that use Adobe’s Flash technology, from Tuesday, to help web pages load faster, preserve security and preserve battery life on mobile devices.
It has introduced tools that help people convert Flash adverts to ones that use an alternative technology such as HTML5 coding.
Many technology companies and developers have turned against Flash in recent months, saying it slowed down web-browsing and was a security risk.
The option to block or pause Flash-based adverts was added to a test version of Google Chrome earlier this year. The change was aimed at all add-ons for the Chrome browser that were hogging resources. Many of these handle content, such as adverts or browsing aids, not directly connected to the main page being viewed. This option has now been switched on by default and could mean that many adverts built with Flash do not run. Clicking on the advert will make it run.
Anyone who wants Flash adverts to run by default will be able to turn off the option.
The change may leave many organisations having to rework their advertising content if it is not served up to web pages using Google’s AdWords system that automatically converts Flash adverts to HTML5.
HTML coding is the basic language of the web and is used to describe how web browsers should display text, images and video content.
In early July, security problems with Flash led to it being blocked by default by Mozilla (the company that developed Firefox browser)
Flash has been used to make many online banner adverts, pop-ups and video ads since the early days of the web. However, the technology industry has steadily been turning against Flash, especially as many criminal hackers target it or use flash to create malicious ads to hijack victims’ computers.
Apple was one of the first to block the software on portable devices in 2010.
With the ever growing backlash from corporations and the abandonment by many developers will the everyday internet user soon see the death of what has long been a household name.