Apple iOS and Mac App Store prices to rise 25% after Brexit

  • By Abdul Hussain

Brexit’s latest disaster is to result in a 25% increase in Apple software


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Apple had announced price rises of 25% in an email to developers, following a 19% fall in the value of the pound.

Apple is raising prices on its UK App Store by a forecast 25% to safeguard against the sharp depreciation of the pound following June’s vote to leave the European Union.


The new prices enshrine parity between the dollar and the pound, at least for apps on the iOS and Mac App Stores.

An app that costs $0.99c in the US, and used to cost £0.79p, will now cost a minimum of £0.99p.

Apple’s move effectively values the pound at $1:£1 against the dollar for the major part and even weaker at times. This is slightly different to the $1.2:£1 current exchange rate.

At 1:1 the pound will be considerably weaker than the Euro.

Apple announced the price rises in an email to app developers on Tuesday, and told them “when foreign exchange rates or taxation changes, we sometimes need to update prices on the App Store”.

It says the new prices will roll out over the next seven days, giving customers a short opportunity to beat the price increase.


Similar price increases are expected to hit other Apple stores, including the iTunes Store for music and video and the iBooks Store.


The Brexit vote has already wiped upto 40% off the value of some families’ net worth and savings with self employed business owners hit the hardest with many being forced into bankruptcy over the rapid loss of the pound’s value and lack of willingness for other nations to invest in or purchase from the UK not only over Brexit but over speculation that Brexit may cause a total disintergration if the UK into smaller independent states.


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Britain isn’t the only country experiencing price changes. India is seeing price increases due to changes in service taxes, while Turkish prices are also rising due to depreciation of the Turkish Lira.
Since the vote to leave the European Union, the value of the pound has fallen by 18.5% against the US dollar. Apple has already acted to change other British prices since the vote to leave the European Union: in October, it marked the launch of new Macs with a 20% price rise across the line. One computer, the Mac Pro, saw its price jump by £500 overnight.


In a statement, Apple said: “Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes and the cost of doing business. These factors vary from region to region and over time.”

The price rises were announced the same day UK inflation surged by 1.6% higher than expected. The Office of National Statistics said the increase was driven by rises in air fares and the price of food, along with prices for motor fuels and other daily essentials as the UK in particular London sees the cost of living saw from what was already the highest cost of living in the work by ratio to income.

The UK’s quality of life and living standard index has spiralled in a free fall decline seeing increased levels of homelessness, suiccide, crime and migration out of the UK by British citizens and large businesses.


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A.Hussain593@theinternational.org.uk